Bookmarking service Delicious has just rolled out a Google Chrome browser extension.

Like other Chrome extensions we love to play with, this one is lightweight, fast and useful. There’s no bulky sidebar here. Bookmarks can be created and saved with a miniscule “TAG” button and they can be searched from Chrome’s excellent omnibar. So, do you think this will prompt loyal Delicious users - many of whom had been holding out on Chrome in favor of Firefox - to switch to Google Chrome entirely?

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This is what the button and simple form for bookmarking a page look like:

While this extension doesn’t have all the bells and whistles of some of Delicious’ other browser add-ons, the team noted that the public demand for a Chrome extension prompted them to release a beta earlier than they would have liked.

“It doesn’t have all the API’s needed and it’s missing a good chunk of the functionality we believe it needs, but we’re getting so many requests for the Chrome extension that we’re going to make this available sooner than we originally planned…

“As soon as Chrome is able to support the functionality needed we’ll ensure the features of this extension matches that of our other browser add-ons. There are still some interactions we’re not quite happy with that we’ll address shortly, but we wanted to give you an official Google Chrome extension as soon as possible.”

What do you think? Does the new Delicious extension make you want to use Chrome more? Or if you’re a Chrome fan, does this move give you a renewed interest in Delicious? Let us know your thoughts in the comments.

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Social media gurus: We all know one. If you’re lucky, you know only one.

They are the attendees of tech parties, the “Twitter consultants,” the armchair generals of the Internet, and their numbers grow by the day. Yet most of them couldn’t distinguish a line of code from a badly punctuated haiku.

What’s to be done with the social media experts? Accept that their blathering may contain some wisdom? Or require technical exams for all Twitter users with more than 1,000 followers? You decide! And make the NMDs among us take our “technical” quiz.

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There is always grave danger when amateurs turn overnight into experts. This sub-professional clown town is where B movies and Soulja Boy come from. It’s also the birthplace of every blowhard who tells you you’re “doing it wrong” without any technical knowledge or original thought to back it up.

Sometimes, it’s not such a bad thing - in fact, there are a great many non-technical social media folks who are doing a great job of creating quality content and helping brands get themselved situated on the Web. But most of the people I can think of who fit this description have been doing their thing for so long that they’ve had to pick up a few technical tidbits along the way to ensure their continued success and to ensure they weren’t sounding like idiots.

However, I hold the strong opinion that if you’re working in technology - even as a PR flak or social media consultant - you should be able to understand some of the terms, concepts and people that make your business possible. Otherwise, you risk your own reputation by taking the chance that you’re scarily wrong or laughably vague, and you risk gumming up the works for your clients by not knowing how to communicate with their audience, many of whom are very technical folk.

Ultimately, taking the time and effort to understand the technology you use is simply a matter of taking pride in your work, just like the barista who knows all the ins and outs of the perfectly pulled free-trade organic espresso or the skilled sommelier who, though he may not make the wine himself, knows everything about who did and where and how.

Take this quick survey, my social media gurus. (Techies, don’t take the survey; you’ll skew the results.) If you can’t work out the answers, you might be sounding like an idiot - I tell you this because I’m your friend and I care about you. And remember, when you cheat, you’re only cheating yourself, so no Wikipedia for you.

Let me know in the comments what you think about the issue. Am I being an elitist prig? Did I not take my rant far enough? How much do you think a social media expert should know about tech? Would you work with someone who couldn’t sail through this “technical” survey?

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Phonebooth.com, a VOIP service for individuals and small businesses, just launched a free version of its service. Phonebooth, just like Google Voice and Ribbit Mobile, provides its users with a free local phone number that can be forwarded to any cell phone and landline. Phonebooth also offers voicemail transcriptions. What makes it stand out from it competitors, however, is that it offers an auto attendant feature that allows you to route callers to different employees.

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It’s worth noting that Bandwidth.com, the company behind Phonebooth, has been providing infrastructure services to other VOIP services, including Voxeo and Yext, for more than three years. The company’s VOIP network delivered almost 4 billion minutes in 2009. Bandwidth began a beta test of the paid version of Phonebooth.com last year and now has over 1,000 customers.

A Free VOIP Service that Will Grow With You

Starting today, Phonebooth will offer a free service geared towards individuals. The company also announced the general availability of its $20/month/user option, which offers a fully featured phone system in the cloud. One of the advantages of using Phonebooth over similar services like Google Voice or Grasshopper is that the company allows users to upgrade their phone system over time. Once your company outgrows Phonebooth’s basic plan, you can easily switch to a higher-end phone system (Phonebooth on Demand) with hardware IP-based phones.

Phonebooth’s users will be able to choose local numbers from virtually everywhere in the U.S. (the service us U.S.). Sadly, though, there is no way to make your Phonebooth number appear on the caller ID for outgoing calls from your landline or cell phone. Phonebooth doesn’t currently offer any mobile apps, though the company told us earlier today that mobile apps are definitely on Phonebooth’s roadmap.

Contact Plus Widget

In addition to the free VOIP service, Phonebooth is also launching a new widget for small businesses - Contact Us Plus - that allows potential customers to use Phonebooth’s VOIP service to initiate a call right from the website. In addition to initiating phone calls, the Phonebooth widget can also feature additional contact info (Twitter account, email etc.), as well as your address and a map. Phonebooth’s users can also opt to show phone numbers for different departments in their company in the widget.

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	Watched Castle — s2 | e16 — The Mistress Always Spanks Twice.
	Posted TextALibrarian: Cisco’s new CRS-3 “Download Library of Congress in Just Over One Second” — http://bit.ly/8X5La0.

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A ReadWriteWeb Guide

OMG! Kevin Rose just touched my shirt!

Don’t lie - we know you get butterflies at the thought of bumping into iJustine or Robert Scoble at a tech conference. We’ve pulled together a nice little cheat sheet just for you, friends.

Whether you want a simple handshake, and autograph on your iPhone or a chance to pitch your idea for the Next Big Web App, here’s ten places, panels and parties where you can track down the Internet famous at SXSW 2010. Don’t forget to leave your tips in the comments!

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This is part of a series of ReadWriteWeb guides to SXSW Interactive 2010. If this guide isn’t your cup of tea, be sure to check back for more information soon!

Justine Ezarik, a.k.a. iJustine

Longtime lifestreaming queen iJustine is famously an Apple fangirl, but it’s Intel that’s giving you the key to tracking her down at SXSW. She’s and Intel Insider, and she might be stopping by some of the Intel Insider events, like Frank Gruber’s Johnny Cash party or Chris Heuer’s Social Media Clubhouse. We don’t have hard and fast details on Ezarik’s whereabouts, but wherever she is, she’ll probably be tweeting, so keep an eye on her Twitter accounts.

Christopher Poole

Pool may not be a household name in and of himself, but there’s nary an Internet user who hasn’t been in some way effected by the fun and foul play on 4chan. “4chan - often referred to as a ‘meme factory’ - has been responsible for the creation of countless Internet memes but is perhaps best known for its exploits. In this conversation, we’ll explore the game mechanics of online communities. What fosters creativity in an online community? What design elements can we incorporate to increase interaction? How is the game played?”

Baratunde Thurston

In “How to Be Black,” The Onion web editor and star of Popular Science’s Future Of series Baratunde Thurston will “touch on the black online experience (if there is such a thing) included memes, statistics on usage patterns, popular destinations and issues of representation. For example, are black people as represented among the creators, developers and builders of our future or are we more consumer oriented than average?”

Violet Blue

Our favorite sex blogger will be kicking off SXSW with a presentation on “How to Not Be a Douchebag at SXSW[...] Aimed at both first-time and long-time attendees to SXSW Interactive, this biting and humorous, yet useful panel takes a look at the common actions and behaviors to avoid if you don’t want to be described as ‘doing it wrong.’”

Kevin Rose

This year, the Digg founder returns to host Diggnation Live at Stubb’s. The Bigg Digg Shindigg was certainly one of the largest events at SXSW 2009, with fans crowding around the large outdoor stage to take pictures and watch Rose shoot the Diggnation episode. But don’t expect to meet the man himself unless you’ve got VIP status for the party.

Chris Messina

In his talk, “ActivityStrea.ms: Is It Getting Streamy In Here?,” Messina will explore the nuances of the real-time web. “From Facebook’s newsfeed to Twitter’s relentless real-time updates, the metaphor of the ’stream’ has taken social networking beyond blog posts and on to rich social activities. Learn about ActivityStrea.ms - the open format adopted by Facebook, MySpace, and Windows Live - and how it’s fundamentally changing the social web.”

Leah Culver

This young developer and successful entrepreneur will be hosting the Web Framework Battle Royale. “Which web framework will rule them all? As an audience member you pick the winner! We will present an introduction to a variety of web frameworks including Rails, Django, Catalyst and Sinatra. You can vote for the best web framework in categories such as URL handling, database integration, forms, HTML templating, documentation, testing and deployment.”

Gary Vaynerchuk

The WineLibraryTV founder is a true Web guru and an inspiration to entrepreneurs and content creators around the globe. He’ll be giving one of his signature, unforgettable presentations again this year as part of the Interactive Speakers Series.

Evan Williams

Three years after his web app hit it big at SXSW 2007, Twitter co-founder Ev Williams takes the main stage to be interviewed by Havas Media Lab director Umair Haque in front of a live audience . All we have to say is that you’d better get there early if you don’t want to get stuck watching a simulcast in an adjacent room!

Molly Wood

A last-minute stand-in for Natali Del Conte at this event, BOL founder Wood has a fanbase of her own. “CNET’s Buzz Out Loud will broadcast live from SXSW. While discussing the day’s tech news, hosts Tom Merritt, Jason Howell, Molly Wood and others will chat with the audience and invite special guests to talk about what’s happening at the show and beyond.”

Bonus Round! If you stalk him on Twitter, Foursquare, Plancast and Gowalla, you might get to bump into Robert Scoble, as well. Or, you can catch him at the Rackspace party Monday evening. And of course, while we don’t consider ourselves celebrities, the RWW crew will be present and accounted for at the PBS/NPR/RWW party Sunday night!

Those are our SXSW Interaction recommendations for web celeb stalkers of all stripes. If you’ve got suggestions or feedback, let us know in the comments! See you in Austin, folks!

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Google launched an application marketplace today comprised of services from third-party providers that integrate with the Google Apps ecosystem.

The news has been anticipated for some time. In particular, it shows how much Google is embracing open-standards and leveraging its search and Google Apps platform to attract third-party developers.

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Google made the announcement at its Google Campfire One event tonight. The emphasis Google is putting on the enterprise is apparent in how much attention the company put into the event. Over and over we heard that Google passed the 25 million customer mark over the weekend.

It is that mark that Google is using as its hook for attracting developers to its platform. Developers will be charged $100 to join the program. With that entrance fee, they may add as many apps as they wish to the Google Apps Marketplace.

The marketplace supports OpenID to provide a single sign-on for developers. Authorization is integrated into the platform. The customers get access through OAuth, the open standard for authorizing users.

A “manifest page” is the foundation for the service. The developers provides information when adding the application to the marketplace that identifies it. Developers then provide additional information about the product.

The system is a controlled. Application developers submit the app for approval, which might take a few days.

Intuit provided an example of how the system works by showing how payroll could be managed. The customer accesses the account. With Google Apps integration, the customer accesses an account where they have the employee information. It’s that collected contact network that is then integrated with the payroll application.

Atlassian showed how Studio, its project management application, would integrate with GMail and Google Apps. Again, if the company is standardized on Google Apps, the information is available through the network.

Manymoon is another project mangement application that was demonstrated. It uses Google Apps to develop features such as a calendar, showing how a startup can leverage Google Apps to add features to its service.

Other companies that were a part of the initial launch include Socialwok and Appirio.

At its core, the marketplace is built upon Google’s search capabilities. Google Apps can be extended with applications. In turn, developers have access to the built-in capabilities of Google Apps.

Perhaps the greatest value to customers will be if they are centralized on Google Apps. If so, they can get some pretty powerful capabilities of the marketplace.

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Facebook has announced that next month it will be launching location-based services.  This is likely in response to the very popular location-based services Gowalla and Foursquare (which I have some really weird ideas about for libraries).  Location-based features connect the virtual with the physical, through people’s mobile devices.  For instance, letting you know who else nearby you is a Facebook friend, or seeing who in your neighborhood is Tweeting.

Yelp tried adding the “check in” feature to its mobile platform, but that hasn’t caught on yet.  Will Facebook fall to the same fate?  Or will it take over this area of services, Goliath trouncing the poor little Davids in our story, Gowalla and Foursquare?  Only time will tell.

TechSoup has a job opening in San Francisco for a full time technology analyst.  Sweet!  Check it out!

From TechSoup4Libs on Twitter,  Tech Soup is holding a free Twitter webinar this Thursday, so make sure you take a look at it and sign up if you want to learn more about how Twitter fits into libraries, how to use it, and how to make it work for your customers.

According to Cisco, we will soon be able to download the complete Library of Congress in 1 second.  Wow!  Cisco announces a new router system to triple internet speeds.